Spheres & Farms™ takeaways
A wargaming approach to residential real estate brand strategy and development structures the use of data in ways that benefit the entire business.
William E Hillis
I've spent 20 years analyzing data and publishing illustrations: at a state transportation department, two Big Four advisory firms in China, and since 2016, at a PNW residential real estate brokerage.
Spheres & Farms™ “seventh-inning stretch”
Today, I’m taking a break from the Spheres & Farms™ publishing schedule to summarize what I’ve published at Emelessence semi-weekly since November.
P&CR points: promoting and selling listings
The fifteenth Spheres & Farms™ journal entry, "P&CR points: promoting and selling listings,” sets forth an artificial currency representing those gains from previous sales that are returned to the residential real estate business to fund operations and promotions of future listings.
Prospecting for listings and incurring events
“Aggressive” is not a synonym for “higher;” an aggressive price might be either higher or lower than the market price. An aggressively priced listing contract is a bid to sell the house—and to that end, to win the listing—at an offered price that risks longer market time or potentially a lost sale.
The prospecting/event card deck
The event deck portrays favorable events, including promotions, as well as unfavorable events. Promotions are often triggered by offers from external advertising channels outside the realty office's or brand's control. Almost all unfavorable events can be regarded as contingencies.