William E Hillis

The homes themselves vary widely; prices are abstract and always in flux. The agents’ and brokerage brands’ faces, names, and logos are visible and persistent. So more than anything else, the constants in a local real estate market are the names of agents and branded brokerages.

The first of a series of posts of a “design journal,” introducing readers to a strategy game on premium real estate branding. This series will start with 18 journal entries describing the logic and inspiration of the game and its components, then go on to playtesting outcomes and strategic insights.