Spheres & Farms™

The fifteenth Spheres & Farms™ journal entry, "P&CR points: promoting and selling listings,” sets forth an artificial currency representing those gains from previous sales that are returned to the residential real estate business to fund operations and promotions of future listings.

“Aggressive” is not a synonym for “higher;” an aggressive price might be either higher or lower than the market price. An aggressively priced listing contract is a bid to sell the house—and to that end, to win the listing—at an offered price that risks longer market time or potentially a lost sale.

The event deck portrays favorable events, including promotions, as well as unfavorable events. Promotions are often triggered by offers from external advertising channels outside the realty office's or brand's control. Almost all unfavorable events can be regarded as contingencies.

The contents of the location cards include identifying information as well as strategic information about their subject locations … functional attributes of these locations that generate or condition listing and sales activity, which in turn contribute to brand visibility.

A topography of residential sales: if you are old enough to remember travel before GPS, you will have a practical recollection of the non-scalability of printed maps. Until GPS, there was no way to scale the details between an intercity map and a street map.