Spheres & Farms™

P&CR points: promoting and selling listings

The fifteenth Spheres & Farms™ journal entry, "P&CR points: promoting and selling listings,” sets forth an artificial currency representing those gains from previous sales that are returned to the residential real estate business to fund operations and promotions of future listings.

Prospecting for listings and incurring events

“Aggressive” is not a synonym for “higher;” an aggressive price might be either higher or lower than the market price. An aggressively priced listing contract is a bid to sell the house—and to that end, to win the listing—at an offered price that risks longer market time or potentially a lost sale.

The prospecting/event card deck

The event deck portrays favorable events, including promotions, as well as unfavorable events. Promotions are often triggered by offers from external advertising channels outside the realty office's or brand's control. Almost all unfavorable events can be regarded as contingencies.